Hindu deities used as ‘aesthetics’ on undergarments [United States of America]

[Reported as seen]

A clothing brand named ‘Sahara Ray Swim’ has insulted the Hindu deities by printing images of Hindu deities on its swimwear. The brand is owned by Sahara Ray. Besides, the clothing brand, Sahara Ray, earns via the Only Fans platform.

The brand had released a new line of swimwear called the ‘Aura Collection 2022’. Comprising mostly of thongs (narrow underwear) and micro string tops, the new collection features images of Hindu deities on top of them.
Some of the Twitter users have explained Sahara Ray’s uncivilized behavior.

a Twitter user (@TheTrid_Ent) wrote, “So, now in the name of Aesthetics, they are using Hindu Gods as prints on Bikini Bottoms & Tops. This is Sahara Ray’s swimwear company, Justin’s ex. Is this just for the design or they’ve a motive behind? Or If they are too religious? They should start it with Jesus, isn’t it?”

Another user pointed out how the West is using Hindu Gods and Goddesses as ‘fashion design’ and ‘aesthetic material’ for their bikini tops and bottoms. “Why don’t they try to put Jesus as their aesthetic design?” she asked.

A user Pocasins remarked, “Imagine having your head this far up your ass in 2022? Sad. Going private on Instagram won’t do anything. Hinduism is not a joke or an aesthetic for you to profit off of.” It must be mentioned that Sahara Ray had turned the Instagram handle of her clothing brand ‘private’ in the hopes of avoiding a social media backlash.
User ‘Woodaddiction’ wrote, “Stop profiting off Hinduism and printing deities on your bikinis. And whenever someone calls you out or asks you to apologise stop blocking them it’s giving clown behavior.”

Popular Twitter user, Madhur Singh, informed that the Instagram handle of ‘Sahara Ray Swim’ first blocked users who questioned the objectionable swimwear collection. “Later they turned the comments off and posted yet another set of photos of the same lingerie. Kinda their way of saying we are superior, we’ll do whatever we want,” he had added.

This is far beyond hurting Hindu sentiments, this is the mockery of the Hindu community and its sacred belief. Hindus don’t believe in doing the same to the Gods of other beliefs and equally, respect them.

This is not the first time that such anti-Hindu sentiments have been widely publicized.

In May 2019, floor mats and toilet covers, bearing images of sacred Hindu Gods and Goddesses, were being sold on the e-commerce giant, Amazon.

In October 2018, a Non-resident Indian named Ankita Mishra was forced to write to the ‘House of Yes’ nightclub in Bushwick in New York after discovering paintings of Hindu deities on the walls.

“The walls were papered with bejewelled images of Hindu gods like Ganesha, Saraswati, Kali and Shiva. This is the price of silence. The scales will always tip back to favour the status quo, the inherent whiteness of the spaces we enjoy,” she had remarked.

“Our Hindu holidays and festivals, our grief and history, will only ever be presented as an accessory to American and European conquests — forever owned and forever used as if there are no consequences,” Mishra had added.
Inspite of all of this, many people do not want to give the crime a term.